Improve your business – marketing 10 Tips for your SME
It can be said that marketing a small business is the combination of traditional advertising and social media like Internet, Twitter, etc.
1. Rotate media .
Turn our advertising, not focus on a single medium. If investment allows you to use mass media such as television and radio, do not focus on a single space varies from time to time schedule your ads.
2. Using direct mail .
Using direct mail is still very viable and produces results with the right message and the target market.
3. Uses Newsletter .
Within your web site gives your customers to subscribe to the news you brindes. Undoubtedly the newsletter is a tool that will help reinforce the message you want to send to your customers.
4. Email Marketing .
Remember to use the custom e-mail, do not send mass mailings of information. You will see that you will get better results if you send individual emails. Always keep your current list. Remember to get feedback from each campaign you use. Beware: there are already some companies that provide us with this area. We’ll talk in front of them in later articles.
5. Impeccable customer service .
No room for mediocre here. This starts with answering the phone. When a customer has a problem to be solved have to resolve it as quickly as possible. It is important to focus on the customer, must achieve change a customer who came with a complaint on a client to be satisfied. No other day to solve problems is today!
6. Charity work .
Not necessarily must make monetary donations, but we can give our time to help organizations. Keep in mind that the focus is not in your company, but as an organization to realize the difference by helping others.
7. Participate in your community.
It is part of your community participates actively as you can, friends, family, etc. … By helping others and use your human side you will see how they change company. .
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8. Blog .
It is an excellent means to know our clients and their thoughts, Also we can reduce the distance between the company – customer. Take time to read the comments left by your customers, answer your questions, complaints or comments. It’s a simple, yet very powerful time, take it.
9. Turn your enterprise 2.0 .
Create Twitter, LinkedIn, using social bookmarking sites. Take some time, participate and learn. Take advantage of the new opportunities offered by new technologies like.
10. Use your imagination .
You more than anyone knows the market, business and customers you have as a company, you know what their needs are, etc. … Dare to innovate not be one of the bunch, is different. Ask your colleagues to help you create a new way to attract more customers, and you’ll get great results. I know many of these tips could be considered basic and they are. However, many times we forget. That’s why every minute to leave your home or office think of new and better marketing strategies for your SME. I hope and I have served these points.